Collingwood G&M Hospital

Client: Collingwood G&M Hospital
Services: UX/UI Design | Front-End Development | Creative Direction
Tools: XD | CSS | HTML | Javascript
Year: 2025

Healthcare 2025

An 84-Bed Hospital Serving a Region of 3.5 Million

Collingwood General and Marine Hospital (CGMH) has anchored healthcare in South Georgian Bay since 1887. Today, the hospital serves over 74,000 permanent residents across Collingwood, Clearview Township, the Town of The Blue Mountains, and Wasaga Beach — while also supporting the region's 3.5 million annual visitors. As one of the area's most trusted institutions, CGMH carries the weight of a community that depends on it for everything from emergency care and surgical services to obstetrics and diagnostic imaging. With an active expansion underway and a new facility in planning, the organization is as forward-looking as it is foundational.

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Building a Digital Presence Worthy of a Community Institution

CGMH needed a web presence that could serve two very different audiences at once - longtime residents navigating complex care pathways, and first-time visitors seeking urgent support in an unfamiliar place. The work centred on bringing clarity, warmth, and confidence to every touchpoint: restructuring information architecture to surface the right services quickly, modernizing the visual language to reflect CGMH's commitment to quality and innovation, and crafting content that felt human rather than clinical. The result is a site that communicates trust from the first click - and reflects the character of a hospital that has been caring for its community for over 130 years.